Role Summary
The Marketing Executive will support the execution of marketing programs across campaigns, digital channels, content, and web operations.
Key Responsibility Areas:
Website Operations & Content Creation
- Design, update and manage web pages using CMS platforms.
- Publish landing pages, blogs and campaign content.
- Monitor website UX/UI, responsiveness, and basic performance metrics
- Create and update marketing assets using Canva, Adobe Creative Suite
- Ensure brand and messaging consistency across all digital assets.
Social Media & Digital Marketing
- Manage social media content across LinkedIn, Twitter/X, YouTube and Reddit.
- Design & Execute social calendar, support paid and organic campaign execution.
- Monitor engagement metrics and share performance insights.
Marketing Operations & HubSpot Support
- Support campaign execution and lead workflows using HubSpot.
- Assist with campaign setup, list management and basic reporting.
- Coordinate with SDR teams to ensure campaign driven followups are executed.
- Maintain trackers, timelines, and execution checklists.
Qualifications & Skills
- 5–7 years of experience in marketing execution, digital marketing or coordination roles.
- Familiarity with HubSpot for campaign support and reporting.
- Handson experience with CMS platforms (WordPress, Webflow, or similar).
- Proficiency in Canva, Adobe Creative Suite and content tools.
- Strong copywriting skills for webpages, blogs, and social media.
- Working knowledge of SEO best practices and analytics tools (Google Analytics, SEMrush, etc.).
- Strong organizational skills with attention to detail and follow through.
- Ability to manage multiple tasks in a fast paced environment.